2. Finding new customers

In our quest to understand the ins and out of the financial advisor job, we are going to focus today on another aspect of the job. In fact, in our previous blog entry, we saw that taking care of the existing customers or clients was really important (if not the most) aspect of the financial advisor job. A financial advisor who would be doing this aspect very effectively might not even have to do anything else. Why? Simply because a happy customer is a customer that will recommend the advisor to his her friends, colleagues, and family members. In any case, another aspect of the job is finding new customers. 2. Finding new customers. Finding new customers is an important part of the job of a financial advisor. This is also one of the most difficult parts. No one teaches you how to find new customers. It usually works mainly by communicating extensively with current customers. It also heavily depends on the quality of the services provided. If a financial advisor has a high number of satisfied customers, he or she might not need to do anything else in order to attract new clients. Referrals from existing customers are the best way to expand a portfolio of clients. Sometimes, a financial advisor will invite some of his her clients to dinner in order to have a better chance to communicate efficiently. Finding new customers is an important aspect of the job of a financial advisor but there are also still other aspects that need to be reviewed. The third and last aspect that we will review on this blog is definitely not the sexiest part of the job but this is something that still needs to be done: the administrative tasks.